Cyma was short and easily pronounced, although being of Swiss-French origin it should be pronounced see-mah, which is not immediately apparent to English speakers. It appears that Schwob Frères created the name Cyma as a brand name for Tavannes watches sold through the Schwob Frères network. In 1874 Schwob Frères established an American distributorship. Schwob Frères trademarked a number of brand names over the years and developed an extensive overseas distribution network to market and sell their watches.
They purchased ébauches (bare movements), cases, dials and hands and assembled these into watches. Schwob Frères (Schwob Brothers) was founded in 1862 in La Chaux-de-Fonds by Joseph and Theodore Schwob as an établisseur, an assembler of watches. The new owner actually came to my house in Cheshire to see my Tavannes Submarine watches and interview me about them - you can see my Submarine watch on their history page at Tavannes Watches History. SA under his direction before his death in 1913.Īlthough Tavannes suffered like many Swiss watch companies during the “quartz crisis” the brand was resuscitated in 2008 by a husband and wife partnership who have a genuine interest in the brand and its history. Between 18 he registered 39 patents for improvements to watches in his own name, and a further 11 were registered by the Tavannes Watch Co. access to a large market instead of having to develop it from scratch. This instantly gave the Tavannes Watch Co. Schwob Frères had a well developed distribution network, established over their 30 years in the business, through which they could market and sell Sandoz's watches. had been founded, certainly by 1892, Sandoz and Schwob Frères came to a mutually beneficial arrangement. Tavannes also supplied watchmaking machinery to other manufacturers. Sandoz was a talented engineer and under his direction the company developed its own calibres (watch movements) and also advanced automatic machines (specialised lathes, milling machines, etc.) to manufacture them. This was named after the small Jura mountain municipality of Tavannes in the French-speaking Swiss canton of Bern.
In 1891 Henri Sandoz founded the Tavannes Watch Co. Schwob Frères has disappeared completely. The brand Tavannes has been resuscitated. The Sandoz brand continues to this day used by at least four different companies around the world. Henri departed from the company in 1891 for unknown reasons and another family member, Jules Sandoz, continued the business. The Tavannes Watch Company entered into a partnership with Schwob Frères for sales and marketing, and the brand Cyma was created for this purpose. Henri later founded a watchmaking company in Tavannes, which took the name of the town. In 1870 master watchmaker Henri-Frédéric Sandoz (usually just Henri Sandoz born 1851 Le Locle, died 1913 Tavannes) founded a watch manufacturing company in Le Locle, Switzerland, in his own name: "Henri Sandoz and Co." Tavannes is in a French speaking canton so the s is silent: it should be pronounced ‘ta-van’.
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